The Priciple of Joy (c) BMW AG

Counterparts · Post by **Counterparts** » Fri Jul 23, 2004 5:26 am

(As featured on CWA)

Just wondering if anybody's heard this music, or if it's available anywhere on t'web?

Royston

p.s. or even seen the advert in question? I'm not sure if this series is being advertised in the UK as yet(?)

Micha · Post by **Micha** » Fri Jul 23, 2004 7:24 am

http://www.bmw.de/de/faszination/bmw_aktuell/index.html
Press Mehr at middle column below BMW 1er Tour Ein neues Automobil etc.
Press Mehr at right column below Bilder-Galerie Gesichter der Freude etc.
Press Mehr at right column below BMW 1er Fast in Sichtweite.
Choose: Video-Version starten

[ This Message was edited by: Micha on 2004-07-23 08:28 ]

[ This Message was edited by: Micha on 2004-07-23 08:30 ]

Counterparts · Post by **Counterparts** » Fri Jul 23, 2004 8:57 am

Thank you, Micha

Nicely produced tune - a very suitable piece of 'advert music'.

However, if that car's the 'Principle of Joy', I'm catching the first bus to Sorrow, right now!

The BMW designer must've had one helluva hangover when he came into work that day...

"Urrrgh...principle of joy? I'll give 'em joy!..."

Royston

spoimala · Post by **spoimala** » Fri Jul 23, 2004 9:06 am

Here is direct link
http://www.bmw.com/generic/de/de/produc ... popup.html

next to nothing · Post by **next to nothing** » Fri Jul 23, 2004 2:39 pm

its oh so U2

clearly its a beutiful day as well

[ This Message was edited by: piddi on 2004-07-23 15:40 ]

[ This Message was edited by: piddi on 2004-07-23 15:40 ]

Post by **hubird** » Fri Jul 23, 2004 4:14 pm

hm, I'm not so enthausiast about the mix...it sounds not close and it doesn't really 'shine'...the voice in the intro part stands alone in the mix, and does need some air.
U2 knows better how to mix...
The car shines however