UA Apollo

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YISH313z
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Re: UA Apollo

Post by YISH313z »

They dont have Open Scope either.

I for one welcome the competition..

Right now we all are still standing behind the curtain of a room full of unbeknownst unlimited posibilties(while peering at the current act). We have within our grasp what I believe to be a truly game changing opportunity in the realm of music creation and inspiration. But it will be up to us to usher in what our platform can do. Sonic Core provided the tools. When the curtain is lifted we must build the Fort.

We need more exposure for our platform this year. We can do that ourselves with the same spirit that I've come to appreciate from Planetz, I've not seen enough good videos on Scope/Xite. Ive seen a few talk of its power, but very few wield the massive hammer that it is and display it on screen. Lets truly use these modern tools of multimedia that some of us did not have when we started in music, it would help not only S|C, but will give us exposure as well, and an audience...maybe even a fan or two. :)

We know that price, name, and marketing is what drives consumers to throw money at a company. And if the product is as good as the other 3 points make it out to be, people talk and that sustains the product and name.

I for one wish for a marketing miracle for Sonic Core, also a third product with a lower price that would make it easier for people to get into the platform without the need to buy used cards. They need the money to run the company, and that furthers research that in the end, is to our benefit.

The Chip lust has me saving up for Xite-1, it may come soon, it may come later. But it will come. I want nothing else music equipment wise outside of a new keyboard controller to aid in this quest.


Keep watch!
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garyb
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Re: UA Apollo

Post by garyb »

they're not superior, they have pretty pictures for the gui. :lol:

sure, it's a very good product. yes, people will probably look at that product first, they have money for one hell of a marketing deptartment. i'm not wringing my hands about it...
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the19thbear
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Re: UA Apollo

Post by the19thbear »

Just to make it clear: i love sc and wish the Best for Them!:)
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Sounddesigner
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Re: UA Apollo

Post by Sounddesigner »

garyb wrote:they're not superior, they have pretty pictures for the gui. :lol:

sure, it's a very good product. yes, people will probably look at that product first, they have money for one hell of a marketing deptartment. i'm not wringing my hands about it...

Exactly. Technically they have a long ways to catch up to SCOPE wich does have the superior Enviroment that will be further expanded threw Open-SCOPE.

Heck they did'nt need Apollo with as many features as it has to compete with SCOPE (and be better in the eyes of the majority of the market) simply because UA has reputation. No matter what they release it would hurt many on the market. Look at how limited the Uad-2 that's non-interface was compared to SCOPE. Look at how limited the old uad-1 was compared to SCOPE, both products sold extremely well and all they where was high-latency effects processors with SCOPE doing 100x more and better sounding with it imo, but sold less. The algorithms of the uad where good but i found them to be over-hyped and with some of the typical flaws of plugins everywhere (but with a nice characteristic to them) and thus left that platform with no regret. I have not tried their latest releases but am not really into vintage-emulations either.

SCOPE has a 1000 modules Modular system unlike no other and the platform is far more customizable for the user . SCOPE has a far greater variety of effects such as guitar amp sims wich are appropriet for Live-platforms. But one can name all that SCOPE has and that list can be extremely long with major features compared to Uad and the market still would not care simply because some people just want some great Uad effects to make their horrible source material sound better (recordings and virtual instruments), or they just want to mix like the famouse engineers advertising for UA or mix like those who used the real hardware long ago to capture a certain sound their favorite artist had wich they wanna copy (Beattles, Pink floyd, Michael Jackson, etc). It's a copy-cat trend following world (and when you follow the herd you tend to step in alot of crap), even when one product BY FAR does'nt compare it still can dominate you put enough Hollywood glamour around it. People only see the uad effects not what else that platform is lacking wich is considerable compared to SCOPE and even more to Open-SCOPE. But rather than support the platform that has more to offer and will continue to give more and bring more to the industry they'd rather support the one that has less (but charges more) and will be bad for the industry/market in the long run.

Soon as UAD gets a huge modular system it will be considered better than SCOPE's and the biggest thing for digital music since the computer itself, soon as they have a choice of mixers/consol-emulations it will be revolutionary, etc, etc. Sonic Core can release Apollo with uad plugins and it would'nt be anywhere near as special as when UA does it to the market.

In order to compete with a company like UA you really have to bring it and fight ALOT harder than them. I'm convinced Sonic Core will do just fine and believe in the SCOPE concept wich has no equal. It won't be easy tho. UA is focused on Emulations and copy-cat-platform-building, S|C more innovative and keep SCOPE unique. S|C gives you more for your money and don't try to make you a Cash-Cow. Regardless of the odds i put my money on S|C and believe they are doing things that are TRULY special and not that wich just appears to be special to the market.


EDITED
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siriusbliss
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Re: UA Apollo

Post by siriusbliss »

Looked at Apollo yesterday at NAMM.

Took pics, which I MAY post later.

IMO it's a swindle of hodge-podged tech. thrown together - I'd like to think perhaps to catch up or mimic Xite, but who knows.

They slapped together what looks like one of their 4-DSP quads with an over-designed firewire/Thunderbolt card, with some A/D (that I couldn't see, so I don't know quality), and I/O. It LOOKS nice, but it's overpriced for what's being offered IMO.

It IS competition for Xite - since UA has a big marketing push behind it - but technically inferior in many ways.

Greg
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dante
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Re: UA Apollo

Post by dante »

YISH313z wrote: I've not seen enough good videos on Scope/Xite.
There are quite a few :
http://www.hitfoundry.com/issue_08/vid_mast.htm
But more would be welcome, as many other high tech music products come with a tutorial series. I should do one.
siriusbliss wrote:They slapped together what looks like one of their 4-DSP quads with an over-designed firewire/Thunderbolt card, with some A/D (that I couldn't see, so I don't know quality), and I/O. It LOOKS nice, but it's overpriced for what's being offered IMO.
In thier spec page, they dont even say what converters they are using, but when the A16MkII came out, we knew straight away.
siriusbliss wrote:Looked at Apollo yesterday at NAMM.
Followers with an annoying habit of ripping the idea of using space object names for their products (Satellite, Apollo == Luna, Pulsar).

Think of it this way. Apollo was a rocket that went to the moon, but Luna IS the moon, and its still there unconquered long after the Apollo series burnt out all of its fuel. :lol: :lol:
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siriusbliss
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Re: UA Apollo

Post by siriusbliss »

Hehe.... I'm going to ask one of the UAD guys some detailed questions about their ASIO drivers .....

I've only seen Holger at NAMM long enough to say hi, so I haven't had time to ask him if UAD is going to jump on the open-Scope train :lol:

stay tuned....

Greg
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Re: UA Apollo

Post by dawman »

Im envoius of their marketing...
Thunderbolt is what gets the Mac guys wet.
THe idea a pulling a single cable and saving a keypress on a QWERTY is a s important of having a cool GUI.
I wonder how long before I see one in action.
Somebody around here is bound to want to step away from Native effects.
UAD is great for that, it is actually good competition to Scope as it appears to be a Multi effects unit outside the box.
We really need to get the RAM+DSP ting goign and oush that with new time based effects, or even old ones, just no more system RAM stuff, we already have bypassed the CPU, so leaving me with XITE-1 only is fine.
System RAM needs to used for Kontakt.

Read an article on the plane about how new CPU clusters ( mulit core ) are goinf with one massive fast CPU, and additional DSP chips. Texas Instruments is leading the way.
I'd love Open Scope to go with anothe OS somehow, then I'd use a custom OS for the softsampler conversions and be done with M$...
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dante
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Re: UA Apollo

Post by dante »

XITE-1/4LIVE wrote: Thunderbolt is what gets the Mac guys wet.
THe idea a pulling a single cable and saving a keypress on a QWERTY is a s important of having a cool GUI.
I wonder how long before I see one in action.
Didn't you check out the MOTU one at NAMM (or maybe they dont have a demo ready yet?)

http://www.macosxaudio.com/front/2012/0 ... interface/
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Sounddesigner
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Re: UA Apollo

Post by Sounddesigner »

dante wrote:
siriusbliss wrote:Looked at Apollo yesterday at NAMM.
Followers with an annoying habit of ripping the idea of using space object names for their products (Satellite, Apollo == Luna, Pulsar).
Ha Ha, I never thought about that one, good catch!

I do know that UA knew it would be hard for the competition to swim in the deep waters with Jaws, atleast not without being eaten alive, thus they copied Sonic Core and used the 'SHARC' chip for their latest Uad-2 hardware.

People brag about the UA effects algorithms but obviously UA loved SCOPE effects so much they stole our developers (Brainworx and SPL). After all this i would'nt be surprised if UA changed their name to UA-Core .
Last edited by Sounddesigner on Sun Jan 22, 2012 7:59 pm, edited 1 time in total.
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siriusbliss
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Re: UA Apollo

Post by siriusbliss »

dante wrote:
XITE-1/4LIVE wrote: Thunderbolt is what gets the Mac guys wet.
THe idea a pulling a single cable and saving a keypress on a QWERTY is a s important of having a cool GUI.
I wonder how long before I see one in action.
Didn't you check out the MOTU one at NAMM (or maybe they dont have a demo ready yet?)

http://www.macosxaudio.com/front/2012/0 ... interface/
I glanced at it.
Doesn't really interest me.
Even less parallel comparisons to Scope.

Greg
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Re: UA Apollo

Post by siriusbliss »

My sense is that UAD is only marginally aware or interested in Scope.

I think they just decided to bundle a bunch of hodge-podge tech. together, add a bunch of I/O and send it on it's way.
Two SPDIFs, two wordclocks, two ADAT, and (supposedly) their own ASIO drivers.

Their whole pitch was what we've been able to do with scope for over a decade - use DSP effects DURING tracking with low latency.
Their pitch-man was treating it like it was some novel idea.
Overall I think they got a market buzz out of it, but I also think that maybe their market would've expected more DSP.
In this regard I STILL think of Scope's accomplishing 18 DSP's as a major accomplishment.

Grg
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YISH313z
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Re: UA Apollo

Post by YISH313z »

Any glances at Open Scope/Scope 6/ParseQ/ software?
SilverScoper

Re: UA Apollo

Post by SilverScoper »

Apollo ? Thunderbolt ? I thought I done away with them eons ago....time to show them some serious Scoping !
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Re: UA Apollo

Post by siriusbliss »

YISH313z wrote:Any glances at Open Scope/Scope 6/ParseQ/ software?
Yes, just read the NAMM thread for details.

No Scope 6.
Yes Parseq. Juilian gave me a demo. It's very cool, but definitely a 'new born' with lots of future ahead of it.

Both are still in development, and like I said, we're just going to have to be patient for whatever develops.

UAD needs to jump on the open-Scope development - but I don't think their ego's will let them.

Greg
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Re: UA Apollo

Post by Warp69 »

siriusbliss wrote:UAD needs to jump on the open-Scope development - but I don't think their ego's will let them.
I simply can't think of a single reason why they should?

I would imagine UA is projecting sales numbers for the first hour of sales for the Apollo to be equal to the sales numbers for XITE the first 24 months of it's availability.
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Re: UA Apollo

Post by garyb »

oh, so since they have more sales, they obviously have a better product and need no help?
going by your logic, McDonalds makes the best food.

the best reason is because they want more options and a better product, regardless of sales. i'm freaking tired of companies that place their profits, as important as they are, over the products that they offer. i'm not saying that UA is guilty of this, i'm just responding to failed logic.

i know that you want to smear poop all over everything because you don't like S|C, and that's fine. there's no reason to be spoiling the party though. you can smear all the poop you want in your own home...

Scope is LIGHT YEARS beyond ANYTHING being done by any of these companies and has been for some time, even with it's warts and problems. for a few years you've been griping about how you are locked out of various ascepts of the software. now that you are being given full access, you're still complaining. it may be true that S|C is "late" in opening everything up, but as the saying goes, "better late than never". you have too much talent to stay bitter.
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Re: UA Apollo

Post by Warp69 »

garyb wrote:oh, so since they have more sales, they obviously have a better product and need no help?
going by your logic, McDonalds makes the best food.

the best reason is because they want more options and a better product, regardless of sales. i'm freaking tired of companies that place their profits, as important as they are, over the products that they offer. i'm not saying that UA is guilty of this, i'm just responding to failed logic.

i know that you want to smear poop all over everything because you don't like S|C, and that's fine. there's no reason to be spoiling the party though. you can smear all the poop you want in your own home...

Scope is LIGHT YEARS beyond ANYTHING being done by any of these companies and has been for some time, even with it's warts and problems. for a few years you've been griping about how you are locked out of various ascepts of the software. now that you are being given full access, you're still complaining. it may be true that S|C is "late" in opening everything up, but as the saying goes, "better late than never". you have too much talent to stay bitter.
Ehm..... What?!?!?! Are you serious???

And you are representing S|C???

I would appreciate you pointed to anywhere I 'smear poop' as you put it. And I complained about what specifically? And would you care to explain why I should feel bitter?! Im not sure what to think - is this a joke?
Last edited by Warp69 on Mon Jan 23, 2012 11:07 am, edited 1 time in total.
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Re: UA Apollo

Post by the19thbear »

Warp69 is just stating the obvoius - not complaining..
Of course uad will have better sales. They have a great brand and have been in the industry for a long time (ua) that's all. No one is saying that sc is poop because it's not selling as macdonalds...
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Re: UA Apollo

Post by siriusbliss »

Gary, please get some sleep. :)
You did an AMAZING job the past week ramping up to and at NAMM, so I think you can relax now.

Everything is OK.

UA to their credit, at LEAST keeps the whole DSP paradigm valid for the whole industry. Otherwise SC might be out in the breeze somewhere (unfortunately).

Nevertheless I predict some cross-pollination between UA developers and open-Scope developers sometime in the future.
SC already has some AMAZING developers, so I am not really worried about any competition from UA.

It's all going to be OK.

Greg
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