Posted: Sat Jun 14, 2003 4:57 am
Dear Planetz,
I thought I drop you some lines to give you some background on what is going on at CreamWare. I am an ethusiastic and proud reader of your forum for a long time now, even if I can only come by sporadically due to my workload at CreamWare, and even Creamworkers need some sleep from time to time. I never posted here because I can't promise to answer every request or even read every reply to my postings. However, I thought it would be a good idea to register today because you guys have deserved to know a little more about CreamWare.
I was the first person on the companies payroll in 1992 and I am in some way responsible for anything happening at CreamWare. My job is to oversee fields like "future", strategy, business model and technology.
I am sorry if we may have occasionally failed to meet your expectations in the past. We have a long-term plan in place and all we can try, and this goes to all Creamworkers, is to do our very best. As Mr. Murphy rules us as well, there are always things that go wrong and they do, if there is just a slight chance they could. You won't believe how extremely hard-working and dedicated our staff is, sharing the same vision as most of you guys have. One rule of the past I'm afraid will not change in the future: we'll always be "late" to your expectations, we'll always need longer to release software than we would all like to see it and there will always be bugs and issues that slipped thru our nets. Please have a little patience. We know about most of your wishes and share many of them. But it always take us time to deliver, and it always takes us longer than we are comfortable with. Thank you for the patience many of you guys have, just like many of you do, we also suggest that you concentrate on enjoying on what
is already there and what is great and just look forward to more pleasant surprises in the future. Without such attitude it is hard to lead a positive and satisfied life in a world where Mr. Murphy rules. 'nough said.
There are many facts about CreamWare you will not be aware of. What most of you know is just the tip of the iceberg. There is much more going on at CreamWare than you may be aware of.
Did you know that CW is very active and indeed successful in the German broadcast sector as well? Since the tripleDAT days we are one of the two large players in Germany that provides editing and database systems to radio stations and journalists. Since 1995, our "CUTmaster" is the best selling and most widely used editor for editing radio content. We closely colaborate with the WDR, Germany's larget broadcaster by far, and have performed many developments in this field, the last project we completed was a new generation of CUTmaster, a multitrack radio editor now based upon and integratable into our SCOPE technology. Our broadcast sector is very promising, as especially our stand-alone technology (see Noah) is of big interest to this market.
Did you know that we have built a sizable industrial OEM business? Don't be jealous. Our MI activities profit from these activities a lot. It would just not be possible to recoup all our technology investments from the MI market alone. The MI technology segment is just too small to make a living for such sizable and powerful developer team which we maintain. Thanks for the architecture of our technology, we can swap innovations back and forth between our segments. For example, if we were not in the Radio business, there would never be a successor to tripleDAT in the MI.
Actually, these days most of our income comes from fields different from MI. We are working with a number of OEM partners who use our technology within their products. We are not supposed to name them all, for confidentiality reasons. But you many already know about Fairlight (THEY'RE BACK!) and Salzbrenner/Stagetech who both use our engines in large scale and very high-end mixing consoles. Also, CreamWare is technology supplier within the US radio digitalization efforts (HDR - high definition radio), a hugely booming sector for years to come. What does HDR have to do with Noah? HDR already helped to develop Noah. You profit.
Some of you have been wondering what we may be doing, not releasing new SFP version every month. What we actually do is build the platform, for the profit of SFP. SFP would not have been posssible just building on DSP card sales in the MI.
Regarding our current chapter 11 status, I know we will make it and we will be fine. Stronger than ever before, I am sure. Also the preliminary administrator we have believes in the long-term potential of our company and he is helping us to secure just that. We are by no means "falling apart". In Germany, filing for protection from creditors is a process that shall help a company, not destroy it. We do need, and we get, help from our partners and users. Meeting a purchasing decision for CreamWare NOW is indeed a good idea and will help our plan significantly. We need your continued support.
There is one favour I would like to ask you for. There are many more forums in the internet, none of them as great as this forum, but still important forums to the market. Our biggest problem at the moment is that people suspect CreamWare to close down, not knowing - or not wanting to know - the facts. If you should participate in or should happen so read such forums where rumors are spreading which are just untrue, please come to our aid and provide information that is important in that context. SFP will not go away and chapter 11 does not mean bankruptcy. We are taking a "time off" to restructure our debts, for the benefit of all creditors and our company. We feel this is a very positive process so far. It reduces the risks of all creditors and secures the future of our technology. We do not intend to have any creditor loose any money. We have a plan in place and this plan is developing nicely. As long as you keep your fingers crossed, we will be fine.
You may expect a number of great new plugins and products from us in the future, already in the short term (see our current plug-in press release. Speaking for all Creamworkers here, I thank for your continued support.
Best regards and
make music!
Frank Hund
CreamWare GmbH
I thought I drop you some lines to give you some background on what is going on at CreamWare. I am an ethusiastic and proud reader of your forum for a long time now, even if I can only come by sporadically due to my workload at CreamWare, and even Creamworkers need some sleep from time to time. I never posted here because I can't promise to answer every request or even read every reply to my postings. However, I thought it would be a good idea to register today because you guys have deserved to know a little more about CreamWare.
I was the first person on the companies payroll in 1992 and I am in some way responsible for anything happening at CreamWare. My job is to oversee fields like "future", strategy, business model and technology.
I am sorry if we may have occasionally failed to meet your expectations in the past. We have a long-term plan in place and all we can try, and this goes to all Creamworkers, is to do our very best. As Mr. Murphy rules us as well, there are always things that go wrong and they do, if there is just a slight chance they could. You won't believe how extremely hard-working and dedicated our staff is, sharing the same vision as most of you guys have. One rule of the past I'm afraid will not change in the future: we'll always be "late" to your expectations, we'll always need longer to release software than we would all like to see it and there will always be bugs and issues that slipped thru our nets. Please have a little patience. We know about most of your wishes and share many of them. But it always take us time to deliver, and it always takes us longer than we are comfortable with. Thank you for the patience many of you guys have, just like many of you do, we also suggest that you concentrate on enjoying on what
is already there and what is great and just look forward to more pleasant surprises in the future. Without such attitude it is hard to lead a positive and satisfied life in a world where Mr. Murphy rules. 'nough said.
There are many facts about CreamWare you will not be aware of. What most of you know is just the tip of the iceberg. There is much more going on at CreamWare than you may be aware of.
Did you know that CW is very active and indeed successful in the German broadcast sector as well? Since the tripleDAT days we are one of the two large players in Germany that provides editing and database systems to radio stations and journalists. Since 1995, our "CUTmaster" is the best selling and most widely used editor for editing radio content. We closely colaborate with the WDR, Germany's larget broadcaster by far, and have performed many developments in this field, the last project we completed was a new generation of CUTmaster, a multitrack radio editor now based upon and integratable into our SCOPE technology. Our broadcast sector is very promising, as especially our stand-alone technology (see Noah) is of big interest to this market.
Did you know that we have built a sizable industrial OEM business? Don't be jealous. Our MI activities profit from these activities a lot. It would just not be possible to recoup all our technology investments from the MI market alone. The MI technology segment is just too small to make a living for such sizable and powerful developer team which we maintain. Thanks for the architecture of our technology, we can swap innovations back and forth between our segments. For example, if we were not in the Radio business, there would never be a successor to tripleDAT in the MI.
Actually, these days most of our income comes from fields different from MI. We are working with a number of OEM partners who use our technology within their products. We are not supposed to name them all, for confidentiality reasons. But you many already know about Fairlight (THEY'RE BACK!) and Salzbrenner/Stagetech who both use our engines in large scale and very high-end mixing consoles. Also, CreamWare is technology supplier within the US radio digitalization efforts (HDR - high definition radio), a hugely booming sector for years to come. What does HDR have to do with Noah? HDR already helped to develop Noah. You profit.
Some of you have been wondering what we may be doing, not releasing new SFP version every month. What we actually do is build the platform, for the profit of SFP. SFP would not have been posssible just building on DSP card sales in the MI.
Regarding our current chapter 11 status, I know we will make it and we will be fine. Stronger than ever before, I am sure. Also the preliminary administrator we have believes in the long-term potential of our company and he is helping us to secure just that. We are by no means "falling apart". In Germany, filing for protection from creditors is a process that shall help a company, not destroy it. We do need, and we get, help from our partners and users. Meeting a purchasing decision for CreamWare NOW is indeed a good idea and will help our plan significantly. We need your continued support.
There is one favour I would like to ask you for. There are many more forums in the internet, none of them as great as this forum, but still important forums to the market. Our biggest problem at the moment is that people suspect CreamWare to close down, not knowing - or not wanting to know - the facts. If you should participate in or should happen so read such forums where rumors are spreading which are just untrue, please come to our aid and provide information that is important in that context. SFP will not go away and chapter 11 does not mean bankruptcy. We are taking a "time off" to restructure our debts, for the benefit of all creditors and our company. We feel this is a very positive process so far. It reduces the risks of all creditors and secures the future of our technology. We do not intend to have any creditor loose any money. We have a plan in place and this plan is developing nicely. As long as you keep your fingers crossed, we will be fine.
You may expect a number of great new plugins and products from us in the future, already in the short term (see our current plug-in press release. Speaking for all Creamworkers here, I thank for your continued support.
Best regards and
make music!
Frank Hund
CreamWare GmbH
), and there will most often be people, who gets scared from this "first hand" repport and desides, that Maxtor is unstable junk. No matter how many numbers they see from surveys, wich shows that Maxtor are rather stable (I don't know about Maxtor). The first hand info talks to our emotions in a much stronger way, than the more acurate numbers. Another example:
I didn't want to be rude or ill-considered, sorry, but if someone says, he is from Creamware it should be certain that this is true. It's also in interest of Creamware. Think about the rumour about the bankrupt.