I certainly do remember those ads from 84 and in fact it was that cute little beige box that dragged me into the Apple business.
I've sold and supported Macs for > 10 years until I switched to developement and freelance consulting services - still 90% Apple stuff.
I kind of agree with your basic sentiments, but it is completely beyond any question that this company wouldn't exist anymore (in competetive form) if they'd kept their old strategy.
There was a time Apple pumped 30% of their revenues into R&D, and it was the time we made (at least) a 30% profit with each Apple system, my personal share on each sale was 10%.
Go ask your next PC dealer, afaik today they have about 8% average...
Times (and customers) have changed, as the Hartmann story shows there's neither support for quality nor respect for outstanding creativity.
It's not Apple but those with the wallet who finally define a product philosophy.
Bill Gates (w. heritage from a business home) knew this from the beginning - Steve Jobs had to learn it, partially the hard way.
In the early 90s we've discussed it up and down with top executives from both Apple and customers and noone had a clue why such a superior product had such horrible sales in the corporate domain.
Today I know it... (or at least I guess)
Macs were as you liked them - easy to understand, reliable, almost no education and service required. The Intel world suffered under Windows 3...
But would you expect that an executive from a corporate IT department supports a system that makes 90% of his (or her) staff superfluous ?
THAT's the true story behind Apple's early financial 'problems', which were not exactly frightening, but at least present to a degree.
I'm not writing stories here - we never sold any courses to our customers (one of the sales arguments was that no more than a couple of hours training on the job per employe would be required) and we did support at least 150 systems in a radius of 30 miles with just 2 support people, no kidding.
honestly, the majority of customers doesn't even want a solution - they only need someone who listens to them, shares their sentiments and gives them some feeling of importance or power - THEN they'll sign any contract you present to them...
it's that simple and that stupid
on the other hand I recently heard that (a significant part of) one of the local newspapers is still produced on Macs running OS-7 (!)
and I might add that I just aquired an ASUS TUSL2-C Intel815 board as it runs the old Pulsars best.
The latest isn't always the greatest and 'true' innovations are completely out of sight imho.
nevertheless Apple did a remarkable job on it's version of a 'unix-like' OS.
Simple enough for the average user and enough complexity to make the consultants happy - with growing demands on hardware resources to keep the factory running...
cheers, Tom