UAD is making promo video, why sonic core is not??

[hifiboom]

on the other hand, a company with a bad marketing is quite sympathic.

They seem to put the menpower into the system and not to make people buy their products.

other companies go other way round: they have weaker products but love to praise them wherever they can.

[kylie]

..but then, ask yourself... which of both company types sells big numbers?
having a good or even superb product does not mean there is no need to promote it.

[hifiboom]

but the Creamware cards always sold very well.

I think its not just the marketing, but also price policy and available plug-ins from third parties.

would it really enforce you to buy a box for 3000, if there was somebody in a video saying
"well its way ahead the competition, its awesome, all our engineers work hard and we have the best men in our team..."

[katano]

but the Creamware cards always sold very well.

I think its not just the marketing, but also price policy and available plug-ins from third parties.

would it really enforce you to buy a box for 3000, if there was somebody in a video saying
"well its way ahead the competition, its awesome, all our engineers work hard and we have the best men in our team..."

Well, these are of course not the right arguments. I think one of the problems is that no one really knows what scope is capable to do. there's no need to say it's awesome, but there's no need for understatement either.

S|C needs to point out all the advantages, the routing, the live possibilities, that it is a huge virtual studio with everything you need to make music, no matter what kind.

So, YES, S|C, do a video what scope is capable of!
I'm close to do one by myself, but I need an xite-1 for that

[kylie]

but the Creamware cards always sold very well.

that's a matter of what you compare them with, imho.

would it really enforce you to buy a box for 3000, if there was somebody in a video saying
"well its way ahead the competition, its awesome, all our engineers work hard and we have the best men in our team..."

I surely wouldn't give 3000 for a box I've never heard of. or as katano said, a box with possibilities nobody knows of.

-greetings, markus-

[astroman]

in a world of AAC audio where NI's emulations of analog gear are considered 'state of the art'...
what do you need an XITE for at all ?

this is pro audio and not toys'r'us - a niche by default and that does by no way mean it's an economic desaster.
you know I sold Macs when they were rather exotic items (prestigous)... what you don't know is that my personal(!) commission was 10% of the sales price... today dealers roughly have a 7% margin on the whole thing...

the point was: when you wanted a Mac, you had to buy one - there was no alternative
you paid a little more, but you definetely knew that it would save you from the 'regular' PC bs - and it really was bullsh*t in the pre-98 days
at the end of the day the machine had paid for itself

today the Mac is an Intel box with a boring old OS
everything is covered in fancy color schemes, but honestly... sometimes it strangely reminds on an overdressed and bitched up old lady
effectively Apple sells by (life)style reputation and superior design
they sell a lot today and are back in super-market, but what's the balance then ?
in particular for those folks selling and supporting the stuff ?

I really don't get all the whining - you have to adress your market properly, that's all there is about.
There is no mission to save the world by flooding it with 19" boxes

cheers, Tom

[kylie]

I remember that scope has been on thebackside of almost every keyboard magazine in 2001 or 2002.

yes. and that was very expensive, as I was told...
they'll have to sell some units first before starting a print ad campaign to a similar extent.