Creamware and his mysterious marketing...

Please remember the terms of your membership agreement.

Moderators: valis, garyb

User avatar
Shroomz~>
Posts: 5669
Joined: Wed Feb 23, 2005 4:00 pm
Location: The Blue Shadows

Post by Shroomz~> »

Counterparts, I notice you've got SoundControl & Digital Village stores on that list. Well, here's the deal without talking directly about marketing this time. SoundControl bought over Turnkey & Academy Of Sound, so they can be treated as one in the same. Anyway, not counting those UK shops which SoundControl now own, they have 25 SoundControl shops in major towns & cities accross the UK. Not one of those 25 shops (even in London as Erminardi pointed out) have an ASB unit in store for people to check out & demo. Digital Village may well be the second largest chain of music shops in England with 8 stores in total, 4 of which are in & around London. None of the 8 Digital Village stores have an ASB unit in-store either. You can buy an ASB easily enough either online or by ordering through a dealer, but your chances of walking into a professional music store (even the largest ones) in the UK & actually seeing an ASB in the flesh are practically zero (or so it would seem at the moment). I dunno, maybe that isn't a problem.
Counterparts
Posts: 1963
Joined: Tue Aug 19, 2003 4:00 pm
Location: Bath, England

Post by Counterparts »

braincell wrote:As a studio item I agree, studios don't bother with this type of item but for the home enthusiast it is perfect. It's all in the marketing as this thread began.
It's not *all* in the marketing. Perceived value-for-money of a particular system has a bearing too, as well as the technical knowledge and competance of the end-user.

As an example, I went for Creamware for a number of reasons:

o I am technically knowlegeable and competent
o I rarely, if ever go for "mainstream" products, products that I perceive most people choose; I will make an effort to find alternatives
o I actively ignore all marketing; it's generally all lies designed to extract money from you
Excuse me but you people don't know what the hell you are talking about. No offense.
You are under the sad illusion that you know better than everybody else. That's never true of anybody. Your knowledge is not a "complete set". Unfortunately, humility is a prerequisite of learning from others and you seem to be somewhat devoid of this. No offense :D
Counterparts
Posts: 1963
Joined: Tue Aug 19, 2003 4:00 pm
Location: Bath, England

Post by Counterparts »

Shroomz wrote:Counterparts, I notice you've got SoundControl & Digital Village stores on that list.
Nope, I ain't go no list nowhere. Creamware have though :-)
User avatar
garyb
Moderator
Posts: 23380
Joined: Sun Apr 15, 2001 4:00 pm
Location: ghetto by the sea

Post by garyb »

actually, mid priced real studios are a perfect market for scope. as i keep saying, imho, the synths are just the gravy with this card. because most people here at z and around cwa are synth enthusiasts, and because the synths are really good, the fact that scope is one of the best soundcards ever made and maybe ever to be made and that the studio tools are first-rate is often overlooked(when limited ad and developement dollars are spent, synths are seen as the easiest way to make money). the only thing lacking is dedicated hardware controller support. it's not hard to set control surfaces up, it'd just be better if a controller could be used the way mackie control works with say, cubase. the people who run real studios could easily figure it out and work with it though, because the people that run real studios are called engineers.

the only thing keeping scope from being a rage in pro studios is lack of advertising budget and the apalling way that gear in the music business works. nobody, nobody will take a chance on a product that everyone else he knows doesn't use. hence, the first product tends to be the only product(as in shure sm58s and protools).
User avatar
Mr Arkadin
Posts: 3283
Joined: Thu May 24, 2001 4:00 pm

Post by Mr Arkadin »

Hey, i like my SM58 :P .
hubird

Post by hubird »

Image
User avatar
astroman
Posts: 8455
Joined: Fri Feb 08, 2002 4:00 pm
Location: Germany

Post by astroman »

whadda'ya talking about ?
Shops ? in stock ...?
Touched_By_Sound (in Germany) is selling them on eBay for good reasons ;)
this is no bad marketing but the flipside of customer behaviour
buy something new ? on eBay it's always 50% off
you expect your local shop invests 25h of customer talk a week just to have 9 out of 10 'clients' use it to confirm the system sounds gorgeous - and then they wait for the occasion on eBay :lol:

cheers, Tom
oops, my last 2 cards were from eBay :oops:
ok, I might say the first was bought because no local shop had them anymore - the 2nd was just too good to let it pass, wrong category -soundcard others- possiby damaged, 60 Euro...
User avatar
katano
Posts: 1438
Joined: Mon Jan 20, 2003 4:00 pm
Location: Zurich, Switzerland

Post by katano »

all my creamware purchases where via ebay, except the A16 Ultra, which was a demo gear in a shop...
hubird

Post by hubird »

my parents got me from ebay even!
emzee
Posts: 668
Joined: Tue Jul 01, 2003 4:00 pm
Location: the top

Post by emzee »

I stand corrected on the studios being the market....

Perhaps what I meant was: Big studios are closing down..... the music market has changed but small, low cost outfits ... maybe one or two people ..... seem viable. Just my .02c....

Gary , you know the market far better than I.
my parents got me from ebay even!
I think he meant BACK from auction...... ie nobody put a bid in :cry:
hubird

Post by hubird »

:lol:
User avatar
wayne
Posts: 2377
Joined: Sun Dec 23, 2001 4:00 pm
Location: Australia

Post by wayne »

Too good :lol:
Post Reply