Actually, this got me thinking...
If Creamware lowered their prices, people (well, some ^_^) would take their stuff even more for granted, and ask for even more!
Also, you have to take into account the whole psychological aspect of prices, i.e. prices too low tend to scare away some customers (the ones with the most money too ^_^ -> check out protools!) It's not "logical", but definitely a proven empirical fact.
There was some Audio Anecdotes file floating around on web sites, mostly compiled Usenet posts. One of them was about Marantz amps. Some shop in town (think it was Boston) did amp recabliration/monging for 250$. Someone else tried to do it for dirt cheap, like 10-20$. First customer, when asked for the 10-20$ in question, got really insulted, stormed out of the shop, and went to the 250$ place. So the guy started raising his prices, until he hit the near-250$ mark, and then the customers were happy (for *exactly* the same thing he used to do for 10-20$.)
Eventually, he met the other guy in a "neutral" zone, and asked him why he charged 250$, and the other guy answered that if he charged less, customers weren't happy!
Of course, this example involved audiophileness, which isn't exactly the most rational domains around, but that's human psychology for you
I've seen the same happen with natural fruit jam vs more synthetic stuff. The company ended up selling much more jam if they charged *more* than the synthetic stuff, even tho they could afford to sell it for less. People simply didn't take their all-natural claims seriously if they charged less.
If anything, Creamware would probably benefit for selling their product for more (any Creamware employee reading this, please ignore and disregard

), but I'm *seriously* not complaining about the lower prices heh.
Also, if you compare all the other DSP-based cards out there, the Creamware stuff is around the same price, and you get mongloads of *quality* plugins, with the optional plugins being pretty reasonably priced (ie same as what UAD/TC sell their optional plugins for.) Plus you get the pretty funky routing, which is unique. Not to mention a
free SDK!
I think alot of people end up being spoiled by using native stuff, since they can just download all the plugins for free off p2p, and end up wanting the same thing from everyone else.
Also, about the newer technology and newer DSPs and newer stuff in general, given the current complexity of stuff, it ends up taking a fair bit of time to stabilize everything. Personally, I'd much rather bounce a few tracks to audio and have a rock -stable system, than pulling my hairs off dealing with ultra-fast ultra-unstable technology
Not only that, (and I understand it's really not obvious to the less-technical people who just want to get the music done,) but developing something like like SFP takes years and years. Porting it to newer DSPs can be pretty easy IF you can just recompile, but since newer technology usually has a fair bit of differences, it can be a pretty big pain to port everything to a new platform. Not only that, but it wouldn't be compatible with the older platform, which can be a serious problem too (some people might remember the Commodore/Amiga fiasco

) So by the time you have all your stuff nice clean and stable on the "newer" technology, the "newer" technology ends up being old and there's already something newer and faster out, and, well, it just goes on and on and on and etc.
Like if you take the newer ProTools|HD, I'm pretty sure they ended up using 24-bit DSPs that were fairly compatible with their older TDM technology. They could have use much newer, faster technology, but that would have incured massive lost on their side in lost R&D (i.e. have to re-develop everything again), pissed customers and so on.
All in all, its a pretty risky and tight line to walk on. Just look at what happened with Noah. If you have billions to pour in new R&D, I guess it's a risk you can take, otherwise it's death of company, which pisses off a lot more customers than not having the absolute-newest DSP on-board
